The muse: Marilyn Monroe
As a teenager growing up in the 50’s in Italy, Marilyn Monroe made a huge impact on me as a young man. She was my inspiration and muse when I began developing the line DISMERO. As one of the first women to be photographed wearing jeans, I wanted to reflect her femininity and soft style in the sportswear jeans line. I discovered a young American blonde model, Jennifer Driver, who became our image model for the launch of the jeans, but in soft colors for our ad campaign. In the beginning, the development of DISMERO was born with a lot of breakthrough ideas new to the fashion industry, jeans in colors with matching tee shirts and blouses in Tencel, creating a monochromatic look in a high end environment.